Michael Dishmon. Just my face in the Slack window.
Strategy, brand, design, engineering, marketing. Five jobs, one operator, and yeah, all of it on a Tuesday afternoon.
Fractional and project work for DTC brands in the $2-10M ARR range and regulated healthcare clients. I’ve been doing this for twenty years, across brand, code, tracking, and ops. I work out of a studio in the woods in the Pacific Time Zone with some chickens that are frankly too loud. Hey, that’s really neat.
WHAT I SHIP
- 01Strategy - positioning, ICP, brand architecture, the work before design starts
- 02Brand - voice, messaging, story, identity language
- 03Design - creative direction, visual identity, design systems
- 04Engineering - frontend, full-stack, Shopify, Next.js, cloud, integration
- 05Marketing - server-side tracking, lifecycle, CAPI, GA4, Klaviyo
The full arc.
Each bar spans its real duration. The last ten years are in view by default. Scroll left to see further back. Click a callout to read the case study. Dashed bars are date-unconfirmed.
2005 - 2010
Five years on UX and frontend at an ecommerce SaaS in San...
2010 - 2013
One head on design, code, and SEO across every client eng...
2014 - 2018
Four years on design, brand, and growth at one independen...
2014 - 2016
Auto-clawed Google ad spend back from bot clicks for adve...
2014 - 2016
Working on writing this one up.
2016 - 2017
Working on writing this one up.
2017 - 2022
POS running daily transactions on real Oregon dispensary ...
2021 - 2022
Paid 223 Axie scholars weekly for roughly 1.5 years.
2022 - 2023
One brand voice across web, sales collateral, and the con...
2023 - 2024
Working on writing this one up.
2024 - 2025
Working on writing this one up.
2024 - 2025
Brand system the field team runs without an agency in the...
2025 - 2026
Brand shipping at product cadence, all from one head.
Who hires me.
- 01
Jun 2025 - May 2026
Creative Director, embedded
iSleep
/Full-time
Multi-discipline engagement: brand, Shopify storefront, server-side measurement, cloud operations, and CRM integration. Engagement ended May 2026.
- 02
2014 - Present
Solo practice, ongoing
Dishmon Strategy and Design
/Independent
Brand, product, and engineering work for early-stage founders. The Rooted Life nutritional therapy platform (course, assessment, member portal, personal AI) and michaeldishmon.com (Next.js 16, 200+ articles, Stripe, Resend, Supabase) both live here.
The Rooted Life build - 03
2022 - 2023
Brand and Marketing Director
Tradefull
/Full-time
Directed brand and marketing for a marketplace integration and 3PL platform. Authored published content under byline across 3PL technology, marketplace strategy, and ecommerce growth. Built the marketing technology stack underneath the content program.
Read the work - 04
2021 - 2022
Founder, operator
Mega Kraken / Super Crypto Time
/Founder
Crypto gaming guild that fully employed 223 Axie Infinity scholars across three time zones for roughly 1.5 years. Manual payment ops, hot-key custody, an eleven-episode editorial channel. Wound it down cleanly when the token economy collapsed.
Read the postmortem - 05
2017 - 2022
Founder and CEO
Bloom
/Founder
Took an internal prototype to a live cannabis POS company with dispensary clients across Oregon. Three years as CEO, roughly twenty people across Eugene, Manila, and Brazil. Made the call to shut it down rather than burn capital chasing a market position the team could not hold.
Read the shutdown story - 06
2014 - 2018
Designer and Marketing Lead
IVN.us (Independent Voter Network)
/Full-time
Owned design end to end on an independent political news platform. Wireframed every new feature, directed the dev team on project deadlines, and ran PPC and SEO with full P&L responsibility.
How to hire me, and on what terms.
01 / Fractional retainer
Monthly retainer for DTC brands in the $2-10M ARR range that need one operator across brand, frontend, tracking, and lifecycle. Open slots are time-boxed and the retainer offer sunsets on 2026-12-31.
See availability02 / Project work
Scoped builds. Shopify themes, Next.js apps, integration estates, server-side measurement, brand systems. Fixed-fee or T&M depending on the shape of the work.
Start a conversation03 / Productized assets
Audits and reports a buyer can run themselves. Same operator, less of his time, faster turnaround.
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